Show off what you sell Jul 05, 2021

There is an art to highlighting your specialties on social media. 

Inviting your potential clients into the trip, what will they experience, see or do? Put that in the post, the clients really don't care what the hotel looks like unless they understand the experience they will have. 

#1...

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The secret to engaging posts Jun 28, 2021

Social media is meant to be SOCIAL. 

You need to invite the follower into conversation. 

This week I'm giving you three tips and examples of how to do this:

#1 This or that posts-- this is an easy way to allow potential clients to chime in. I used the 2022 Fall Disney Cruise Line...

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Talk about the islands without mentioning a "deal" Jun 21, 2021

So often we want advertise great "deals."  I challenge you to market this week showing the potential client the experience they will have on resort and booking with you. My examples are all-inclusive based but you can translate this to cruises, theme park packages, etc. 

#1 ...

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The Travel Rebound Meets the Holidays Jun 14, 2021

Before we know it, it's going to be October and our clients are going to wonder why everything is sold out for Christmas. 

I recommend sprinkling these ideas out over a couple of weeks. 

 

#1 Travel Memories Make the Best Gift  

Many times people think they need to pay...

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Let's go on some tours! Jun 07, 2021

Take your followers on a tour in a different way! 

We love to take pictures of our travels, hotels and ships. A lot of times these incredible pictures are part of a generic post, that may or may not get the reach your great photos deserve. Specific experiences are what get people...

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Put the SOCIAL back into Social Media May 31, 2021

I hear so many saying that social media is a pay to play form of marketing. While there is truth there, it doesn't have to be. In 8 years as a travel advisor, I have maybe spent $250 total in Facebook ads. Yet, I have earned many clients due to my Facebook Business Page. 

One of my keys to...

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FALL into travel May 24, 2021

While we haven't reached summer just yet, we need to remind our potential clients that Fall travel is already really booking up. 

This week our post ideas are all about highlighting some great Fall activities: 

#1  Utilize a supplier's marketing material.  I used Disney's Boo...

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Be the purple cow. May 17, 2021

If you are posting the same thing as everyone else, how do you stand out? 

Marketer Seth Godin says to be the Purple Cow. The idea is if you're driving down the road, you see tons of cows--it's a rather unremarkable sight. BUT if you see a purple cow. You stop, take a picture, tell your...

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It's all About the Numbers May 10, 2021
By Dana Zificsak, CTA, CTIE
 
Today the theme of these ideas all come from numbers. Research has shown that when there are numbers in a headline, a follower is more likely to keep reading. And we all want them to keep reading, right?
 
So here are three ways I used numbers in the past...
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Showcase your Expertise Apr 26, 2021
#1 Behind the Scenes of a FAM
 
I took this picture on a FAM to Jamaica as I was packing. We as agents know the grueling schedules when we are on these FAMs, they are certainly not vacations! I wrote a post on what these packets mean to me. It's good sometimes to show our clients how we earn...
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Invite your followers into conversation with these 3 post ideas Apr 18, 2021

Engagement is the key to a successful business social media page. 

Using questions in your posts invites followers to engage and comment or react to your post. 

These three post ideas are written to do just that. 

#1 Re-introduce yourself

It's good every once in a while to remind...

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Utilize marketing resources Apr 11, 2021

#1  Post a Room Tour 

Explain why you recommend this particular room 

 

#2 Client Testimonial

Create an eye-catching testimonial graphic.  Not sure how to make one like this? Come to my Facebook Live Class Monday at 1 pm. If you cannot make it live, the replay will be...

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