Fail your way to luck

Mar 26, 2021

by Dana Zificsak, CTA, CTIE

I love listening to the "How I Built This" Podcast, where the host, Guy Raz, interviews  entrepreneurs. They tell the stories of how they got their dreams off the ground.

 He ends his interviews by asking them , "How much of your success do you attribute to your skill, your intelligence, your hard work, and how much of it to luck?" 

The answers to this question always fascinate me. Each entrepreneur takes such a unique look at the recipe for their success. Some say they had luck on their side, some say they made their own luck.

There is a common theme for most of the stories--everyone at some point failed. 

I believe luck is made and I also fully believe that we fail on our way to success. You have to try things, and most of the time they won't work. Most people give up before finding that one thing that works. That is the difference.

It may feel like failure if you reach out to 10 clients and only 1 books. However, if you reached out to zero clients, then zero would have booked. 

Michael Jordan, a name synonymous with success in the sports world says, "I've missed more than 9,000 shots in my career. I've lost more than 300 games. Twenty-six times I've been trusted to make the game-winning shot and missed. I failed over and over again in my life. And that's why I succeeded."

Same for sales. Missing shots is part of the process.

Keep calling, keep quoting as it's only a failure if you stop. 

Keep making your own luck. 

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